

Design Implementation, Comps & Mock-Ups, Fulfillment
THE CHALLENGE
Wrigley partnered with Kaleidoscope to develop a specialty Skittles package that would be tied to the biggest game of the year. Often, the package design process can take six to eight months from the agency kick-off meeting to initial ship date. But in this case, the timeline was seven days.
THE SOLUTION
Wrigley brought together Kaleidoscope and its other partner agencies to commercialize the Skittles Seattle Mix idea. The Kaleidoscope team leveraged its point of difference – the integration of brand innovation and realization – to align on a design strategy, develop the package, print on its in-house press, pack under food-safe fulfillment conditions and ship. All steps were completed within the studio.
IT'S EASY TO
GET STARTED!
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
Global: +1 (773) 722-9300
contact@kaleidoscopechicago.com
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
Global: +1 (773) 722-9300
contact@kaleidoscopechicago.com
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
Global: +1 (773) 722-9300
contact@kaleidoscopechicago.com
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com