Design Implementation, Comps & Mock-Ups, Fulfillment
Wrigley partnered with Kaleidoscope to develop a specialty Skittles package that would be tied to the biggest game of the year. Often, the package design process can take six to eight months from the agency kick-off meeting to initial ship date. But in this case, the timeline was seven days.
Wrigley brought together Kaleidoscope and its other partner agencies to commercialize the Skittles Seattle Mix idea. The Kaleidoscope team leveraged its point of difference – the integration of brand innovation and realization – to align on a design strategy, develop the package, print on its in-house press, pack under food-safe fulfillment conditions and ship. All steps were completed within the studio.
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