Color Development, Packaging and Product Prototyping, Comps & Mock-Ups

THE CHALLENGE

It’s a right of passage for generations of American families; the red wagon with the Radio Flyer logo. Radio Flyer partnered with Kaleidoscope to reposition the brand and design a new generation of products for the 21^st century.

THE SOLUTION

Our teams have utilized our product and packaging prototyping expertise to design wagons, tricycles and ride-on toys for Radio Flyer, helping it become number one in each respective category. A major influence on Radio Flyer’s product line, brand positioning, packaging, merchandising and brand activation both internally and externally, we have seen Radio Flyer’s revenue grow five-hold since the beginning of our tenure as an agency partner.

NEW YORK

251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com