

Color Development, Comps & Mock-Ups, Production Art
THE CHALLENGE
Proximo relied on Kaleidoscope’s color and prototyping expertise to produce packaging comps and mock-ups for their newly redesigned Kraken Spiced Rum Label, for use in national advertising campaigns.
THE SOLUTION
Our color experts developed a color scheme that reflected the history of the brand and its signature aging process, while being sure to align with print specifications to ensure design intent is achieved in final production. The end result is a highly contrasted label with multi-varnish finishes that underlines the natural texture of the premium stock used.
IT'S EASY TO
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CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
Global: +1 (773) 722-9300
contact@kaleidoscopechicago.com
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
Global: +1 (773) 722-9300
contact@kaleidoscopechicago.com
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
Global: +1 (773) 722-9300
contact@kaleidoscopechicago.com
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
Global: +1 (212) 631-9947
contact@kaleidoscopenewyork.com