Comps & Mock-Ups, In-Market Sales Samples

THE CHALLENGE

In advance of a limited edition release of Jose Cuervo tequila, Proximo Spirits looked to develop sales samples to deliver to their sales representatives in the field. A particular challenge for these comps was that they would need to reflect silk screening—a high-end, yet delicate process.

THE SOLUTION

Within five days from final artwork approval by the client, our teams developed a solution that entailed applying transfers by hand, followed by clear coating each label to ensure its protection when being presented by their reps.