Color Development, Comps & Mock-Ups, Production Art
Proximo relied on Kaleidoscope’s color and prototyping expertise to produce packaging comps and mock-ups for their newly redesigned Kraken Spiced Rum Label, for use in national advertising campaigns.
Our color experts developed a color scheme that reflected the history of the brand and its signature aging process, while being sure to align with print specifications to ensure design intent is achieved in final production. The end result is a highly contrasted label with multi-varnish finishes that underlines the natural texture of the premium stock used.
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