Comps & Mock-Ups, In-Market Sales Samples
In advance of a limited edition release of Jose Cuervo tequila, Proximo Spirits looked to develop sales samples to deliver to their sales representatives in the field. A particular challenge for these comps was that they would need to reflect silk screening—a high-end, yet delicate process.
Within five days from final artwork approval by the client, our teams developed a solution that entailed applying transfers by hand, followed by clear coating each label to ensure its protection when being presented by their reps.
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