Tropicana
Mouthwatering Models – creating realistic oranges, straw, carton and bottle that could handle the demands of both print and television advertising.
Challenge
To create life-like oranges for Tropicana's ad shoot that could take some serious abuse.
Solution
A bushel of oranges cascading down a ramp toward a group of excited children sounded simple enough...until the reality of multiple takes proved that real oranges were not going make it without showing signs of wear and tear.
And it's all about the orange juice. It's their commodity. At Kaleidoscope we knew there was no wiggle room here. We had to create perfect replicas. Using actual Valencias as models, we created life-like oranges, with succulent appetite appeal, that could stand up to this strenuous gig. In addition, we produced hero comps of the carton, bottle and straw for both the TV and print ad work...and we quenched their thirst for a perfect solution.