LifeSavers
Creating focus - utilizing digital-print technology for a new line extension – enabling focus group testing well in advance of final brand messaging.
Challenge
To develop and produce sales samples that would allow Wrigley to do market testing well in advance of final approval for the look and feel of the brand.
Solution
Kaleidoscope delivered packaging that was both visually compelling and cost-effective. We formulated and produced several hundred sales samples. Then, we printed on our HP Indigo digital press, filled them with product and crimped the seams, resulting in a ready-for-prime time bag of treats.
Featured in a major confectionary show, the samples were depleted well before the show ended – a great early indicator of the products future success!