The Office Approves Dunder Mifflin Packaging
Quill leverages packaging prototypes to gain access to the Dunder Mifflin brand
Challenge
Quill, the office products giant, reached out to Kaleidoscope to help realize packaging for Dunder Mifflin branded paper products with the intent to license to brand for retail sales and distribution.
Solution
Kaleidoscope created the office product paper bundle prototypes which were used to pitch NBC for licensing rights to the Dunder Mifflin paper brand. Dunder Mifflin Paper is now being sold in select Staples locations and online though Quill.