Americana Luxury Vodka
Clutter-busting impact – collaborating to deliver a message that breaks through the shelf in a crowded category.
Challenge
To position a new, great-tasting player into the premium vodka market.
Solution
In a word...collaboration. The Kaleidoscope team worked closely with Americana, the bottle manufacturer, and their production partners, to realize several versions of the challenging red and blue vignettes. We evaluated sizing, placement, and treatment options for the branding graphics in order to deliver a unique structure and compelling design that would break through the clutter. The result? A powerful statement on-shelf and behind the bar.